Mooncakes with various flavors sold in Chongqing
(Picture: IC photo)
CHONGQING (CQNEWS) -- During the Mid-Autumn festival, mooncakes have evolved from pure festive food into “super IP” in the gift market. You can see mooncakes with various flavors sold in markets. According to Eleme, the number of mooncake varieties in Chongqing reached 262, up 89% from last year, and mooncakes stuffed with ham have become the best-selling mooncake takeouts in Chongqing.
With the development of local service platforms, mooncakes are no longer just a special delicacy of the Mid-Autumn festival, but a common snack that can be eaten at anytime and anywhere. The data showed that from January to early September, orders for mooncakes takeouts in Chongqing increased 382% year on year. Before the Mid-Autumn festival, orders for mooncake takeouts were surging, up 814% month-on-month. Orders for mooncakes takeouts increased 406% from September 1 to 10.
Since 2019, the number of users using local service platforms to buy mooncakes increased by 380% year on year, with an eight-fold increase of college students. Among those users, a client from Jiangbei District ordered 42 times of mooncakes takeouts, almost once a week. The flavor he ordered were almost mooncakes with coarse cereals.
Many people choose to eat mooncakes late at night. According to the data, 318 mooncake takeouts in Chongqing this year took place during the late night period (from 9 p.m. to 4 a.m.), up 536% year-on-year.
Mooncakes takeouts are becoming increasingly internet-based, and there are more and more varieties and flavors. According to the data, there were 262 types of mooncakes sold in Chongqing, up 89% from last year, and the top five were Yunnan mooncakes stuffed with ham, custard mooncakes, red bean mooncakes, yolk mooncakes and mooncakes with mango. (Translated by Mao Qiao, Fathom Language Limited)